• Big Tobacco, Branding, Creative Design, Marketing, Media, Secondhand Smoke, Strategy, Television
• Advertising, Big Tobacco, Campaigns, Marketing, Minority Communities, Secondhand Smoke, Strategy
• August 22, 2019

Over the past several decades, tobacco companies have strategically marketed tobacco products to appeal to minority and low-income communities. These companies use targeted advertising techniques, such as Tobacco the brands “Rio” and “Dorado” that heavily advertise to the Hispanic-American community (CDC). Specifically, the industry markets menthol cigarettes to African-American community, who overwhelming favors this type of cigarette. They target the …