Communication, Strategy, Visual Design

Long Beach Water Department

Client: Long Beach Water Department      Date: May 2017

Primary Objective: Agency Rebrand and Water Conservation Marketing Programs

Long Beach Water retained Allegra in to provide brand exploration to determine brand equity, brand issues, brand mismanagement and the direction that the brand should take.  After thorough research, our team worked closely to realign the Long Beach Water brand, which included the redesign and refresh of a new logo, 52-page brand management guide, key messaging platform, the big idea water story, communication guidelines, content development, and social media management guidelines. 

Over a two-year contract history, our firm designed over 30 internal and external collateral pieces designed to support the new brand identity and environmental outreach programs to include the following:

  • Overall brand management
  • Corporate marketing materials, stationary system, report templates
  • Communication guidelines
  • Press release standards
  • Fleet vehicle decals
  • Building signage and branded apparel
  • Lawn to garden outreach program
  • Water conservation outreach materials
  • Banners
  • Transit advertisement
  • Customer service door hangers
  • Direct mailers
  • Social media content guidelines
  • Iconic and everyday photographs


See our other portfolio

Other Portfolio

Fountain Valley Mobile App

Brand Evolution

Linda Woodson Dermatology


City of Azusa

Brand Evolution

San Gabriel Valley Economic Partnership

Brand Evolution