A Breath of Fresh Air: Engaging with Duarte’s Youth through a PhotoVoice Project
- Big Tobacco, Branding, Creative Design, Marketing, Media, Secondhand Smoke, Strategy
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Campaigns, City of Hope, Community, Community Outreach, Duartesmokefree, Los Angeles County, marketing company pasadena, Pasadena Advertising Agency, Pasadena Marketing Agency, Public Health, Reducing Secondhandsmoke, Smokefree, The Agency Pasadena, Tobacco Control
- September 23, 2020
Reducing Exposure to Secondhand Smoke in Multi-Unit Housing Clean air is essential for healthy lungs; we all need healthy lungs now more than ever during the coronavirus pandemic. Do not let the air in your home threaten your family’s health. In Los Angeles County, over 500,000 nonsmoking adults and children are exposed to secondhand smoke1. When you are exposed to …
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City of Hope Staffer Stands Up to Secondhand Smoke At Home
- Big Tobacco, Secondhand Smoke, Strategy
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Campaigns, City of Hope, Community, Community Outreach, Duartesmokefree, Los Angeles County, marketing company pasadena, Pasadena Advertising Agency, Pasadena Marketing Agency, Public Health, Reducing Secondhandsmoke, Smokefree, The Agency Pasadena, Tobacco Control
- July 17, 2020
Learn how one Duarte resident is supporting our tobacco control campaign to better protect nonsmokers from harmful secondhand smoke exposure. Standing up to clear the air and make a difference Progress in reducing secondhand smoke exposure among nonsmokers has stalled since 2011, according to the Centers for Disease Control and Prevention, 58 million Americans are still exposed to secondhand smoke …
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How Vaping Marketers Target Youth
- Big Tobacco, Marketing, Secondhand Smoke, Strategy
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Advocacy, Campaigns, Community, Los Angeles County, Public Health, Smokefree, Tobacco Control
- July 13, 2020
Big Tobacco has a long history of marketing its products to youth, and now with the popularity of e-cigarettes and vaping, little has changed. All of this means we have our work cut out for us even as we make strides in building our youth coalition in the fight against secondhand smoke exposure and improving tobacco control measures. Sadly, the …
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Tobacco Control – Pushing a City Towards Cleaner Air
- Big Tobacco, Secondhand Smoke, Strategy
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Advocacy, Campaigns, Community, Community Outreach, Duartesmokefree, Los Angeles County, Public Health, Reducing Secondhandsmoke, Smokefree, Tobacco Control
- July 7, 2020
Discover How This Grandmother Doesn’t Want to See Big Tobacco Hurt Future Generations Fighting to Make Sure Everyone Breathes Clean Air Longtime Duarte resident Jacqueline Hasty remembers spending her childhood buying cigarettes for her parents, carrying a note to the store that her mother gave her that simply read “Please sell my daughter cigarettes.” Now 64 and a grandmother, Jacqueline …
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Tobacco Control – How Shelter-In-Place Actually Boosted Community Engagement
- Marketing, Secondhand Smoke
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Campaigns, Community, Community Outreach, COVID19, Creative Design, Duarte, Duartesmokefree, effectivemarketing, HealthyLiving, La Puente, LaPuentesmokefree, Los Angeles County, Marketing, Media, Meetings, partnerships, Public Health, shelterinplace, Smokefree, Tobacco Control, Zoom Meetings
- June 5, 2020
Secondhand smoke is an ongoing public health challenge that puts everyone at risk, and while Los Angeles has worked to curb exposure in the workplace and public spaces, residents living in multi-unit housing, many of them low-income or in disadvantaged communities, still face risks. That’s where Allegra Consulting came in. Since March 2019, Allegra Consulting has conducted grassroots outreach efforts …
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Minority Voices Matter: Speak Up, Engage and Change Your Community
Do you know what’s going on in your community right now? Any idea who your local government officials are, and what their current initiatives are for the growth of your neighborhood? There’s a known disparity in the amount of talk, talk, talk that we indulge in on a regular basis, whether that be rants online about the lack of love …
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Big Tobacco Targeting Minority Communities
- Big Tobacco, Branding, Creative Design, Marketing, Media, Secondhand Smoke, Strategy, Television
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Advertising, Big Tobacco, Campaigns, Marketing, Minority Communities, Secondhand Smoke, Strategy
- August 22, 2019
Over the past several decades, tobacco companies have strategically marketed tobacco products to appeal to minority and low-income communities. These companies use targeted advertising techniques, such as Tobacco the brands “Rio” and “Dorado” that heavily advertise to the Hispanic-American community (CDC). Specifically, the industry markets menthol cigarettes to African-American community, who overwhelming favors this type of cigarette. They target the …
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Secondhand Smoke Exposure: The Real Harm and What You Should Be Doing To Fix It
Los Angeles County Residents are facing an ongoing and serious health issue that some may not even realize is happening. Over the last few years California has made big strides towards eliminating this health issue in the workplace and public areas but the many Californians who live in multi-unit housing are still facing this real problem. ExEposure to secondhand smoke …
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