A Breath of Fresh Air: Engaging with Duarte’s Youth through a PhotoVoice Project

Reducing Exposure to Secondhand Smoke in Multi-Unit Housing Clean air is essential for healthy lungs; we all need healthy lungs now more than ever during the coronavirus pandemic. Do not let the air in your home threaten your family’s health.  In Los Angeles County, over 500,000 nonsmoking adults and children are exposed to secondhand smoke1. When you are exposed to …

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Re-Energizing YOUR Brand During Uncertain Times

2020 has hit and hurt us all, but if we can find a silver lining here, it’s that this pandemic and uncertain economic times are teaching us resilience and innovation. The popular axiom “Necessity is the Mother of invention” never felt more true now. There’s also another popular axiom, “From chaos comes opportunity.” Both proved true in the past months, …

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How Vaping Marketers Target Youth

Big Tobacco has a long history of marketing its products to youth, and now with the popularity of e-cigarettes and vaping, little has changed. All of this means we have our work cut out for us even as we make strides in building our youth coalition in the fight against secondhand smoke exposure and improving tobacco control measures. Sadly, the …

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COVID-19 Changed a Project, But That Turned Out To Be An Opportunity

A small business directory for Fountain Valley became a one-stop-shop resource for employers trying to find their way through COVID-19 Background Fountain Valley’s Assistant City Manager takes elevating local businesses, so they thrive, generate revenue, and serve their customers. The Experience Fountain Valley, an economic development website, was developed to promote all business activities, land opportunities and serve a complete …

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Tobacco Control – How Shelter-In-Place Actually Boosted Community Engagement

Secondhand smoke is an ongoing public health challenge that puts everyone at risk, and while Los Angeles has worked to curb exposure in the workplace and public spaces, residents living in multi-unit housing, many of them low-income or in disadvantaged communities, still face risks. That’s where Allegra Consulting came in. Since March 2019, Allegra Consulting has conducted grassroots outreach efforts …

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Minority Voices Matter: Speak Up, Engage and Change Your Community

Do you know what’s going on in your community right now? Any idea who your local government officials are, and what their current initiatives are for the growth of your neighborhood? There’s a known disparity in the amount of talk, talk, talk that we indulge in on a regular basis, whether that be rants online about the lack of love …

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Big Tobacco Targeting Minority Communities

Over the past several decades, tobacco companies have strategically marketed tobacco products to appeal to minority and low-income communities. These companies use targeted advertising techniques, such as Tobacco the brands “Rio” and “Dorado” that heavily advertise to the Hispanic-American community (CDC). Specifically, the industry markets menthol cigarettes to African-American community, who overwhelming favors this type of cigarette. They target the …

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Strength In Numbers + Coalition Building

Allegra Consulting has participated in many different Los Angeles County community outreach educational programs. One major tool we have learned from these past experiences is that it is vital for communities to ban together in order to reach a common goal. Whether it’s a community celebration, a fundraiser, or even getting speed bumps put on your streets! If you are …

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Allegra Consulting Claims Gold Hermes Award in 2019 Competition

The Association of Marketing and Communication Professionals (AMCP) has awarded Allegra Consulting with a gold Hermes award for their work on the County of Los Angeles Community Development Commission SMART Funding Direct Mail Campaign. The Hermes Creative Awards is an international creative competition for professionals involved in the concept, writing, and design of traditional media as well as emerging technologies. …

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These Are the 2019 Social Media Trends You Need to Know About

Digital marketing in 2019 is very different than digital marketing even 5 years ago. Specifically, social media has transformed the way companies market themselves completely. Consumers have spoken and they want authenticity, engagement and relatable content. And this year, the main trends are ones that are being built up depending on your industry and target audience.  Utilize “Story” Features This may …

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