A Breath of Fresh Air: Engaging with Duarte’s Youth through a PhotoVoice Project

Reducing Exposure to Secondhand Smoke in Multi-Unit Housing Clean air is essential for healthy lungs; we all need healthy lungs now more than ever during the coronavirus pandemic. Do not let the air in your home threaten your family’s health.  In Los Angeles County, over 500,000 nonsmoking adults and children are exposed to secondhand smoke1. When you are exposed to …

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Re-Energizing YOUR Brand During Uncertain Times

2020 has hit and hurt us all, but if we can find a silver lining here, it’s that this pandemic and uncertain economic times are teaching us resilience and innovation. The popular axiom “Necessity is the Mother of invention” never felt more true now. There’s also another popular axiom, “From chaos comes opportunity.” Both proved true in the past months, …

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Minority Voices Matter: Speak Up, Engage and Change Your Community

Do you know what’s going on in your community right now? Any idea who your local government officials are, and what their current initiatives are for the growth of your neighborhood? There’s a known disparity in the amount of talk, talk, talk that we indulge in on a regular basis, whether that be rants online about the lack of love …

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Big Tobacco Targeting Minority Communities

Over the past several decades, tobacco companies have strategically marketed tobacco products to appeal to minority and low-income communities. These companies use targeted advertising techniques, such as Tobacco the brands “Rio” and “Dorado” that heavily advertise to the Hispanic-American community (CDC). Specifically, the industry markets menthol cigarettes to African-American community, who overwhelming favors this type of cigarette. They target the …

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Allegra Consulting Claims Gold Hermes Award in 2019 Competition

The Association of Marketing and Communication Professionals (AMCP) has awarded Allegra Consulting with a gold Hermes award for their work on the County of Los Angeles Community Development Commission SMART Funding Direct Mail Campaign. The Hermes Creative Awards is an international creative competition for professionals involved in the concept, writing, and design of traditional media as well as emerging technologies. …

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These Are the 2019 Social Media Trends You Need to Know About

Digital marketing in 2019 is very different than digital marketing even 5 years ago. Specifically, social media has transformed the way companies market themselves completely. Consumers have spoken and they want authenticity, engagement and relatable content. And this year, the main trends are ones that are being built up depending on your industry and target audience.  Utilize “Story” Features This may …

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Communication Plans and Strategies for 2019

Every new year, we receive a brand new chance to make it our best. This is true for both our personal and professional lives, and as times change, so does the art of communication. With advances in technology and new generations easing their way into your key demographic, it’s so important to stay not only up-to-date, but ahead of the …

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Using GIS Technology and Mapping to Reach Customers and New Markets

Allegra is excited to now have a GIS mapping tool in our arsenal of marketing tactics! A geographic information system (GIS) lets us visualize, question, analyze, and interpret data to better understand relationships, patterns, and trends.  Our firm relies on the use of ESRI.com an online GIS platform for better decision making about locations and target markets.   ESRI allows our …

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SoCal’s Golden Opportunity Regional Pop-up Environment Wins a 2018 Los Angeles Addy Award

Allegra Consulting (Allegra) is proud to be the recipient of a 2018 Los Angeles American Advertising Award (Addy)– The Addy’s are a part of the world’s largest advertising contest and considered a prestigious achievement in the advertising industry. The Allegra Team was hired by the San Gabriel Valley Economic Partnership and worked closely with a committee of city leaders and …

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USA Data + how Allegra’s usage keeps ahead of the curve with your business in mind

  Let’s talk email marketing. With each year, a new program is created or revised, all claiming to be the most up-to-date and of course, best for your specific company, because that is what companies do. They market themselves as not only the best, but the best for you specifically, generally no matter your brand. While this is a successful …

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