A Breath of Fresh Air: Engaging with Duarte’s Youth through a PhotoVoice Project
- Big Tobacco, Branding, Creative Design, Marketing, Media, Secondhand Smoke, Strategy
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Campaigns, City of Hope, Community, Community Outreach, Duartesmokefree, Los Angeles County, marketing company pasadena, Pasadena Advertising Agency, Pasadena Marketing Agency, Public Health, Reducing Secondhandsmoke, Smokefree, The Agency Pasadena, Tobacco Control
- September 23, 2020
Reducing Exposure to Secondhand Smoke in Multi-Unit Housing Clean air is essential for healthy lungs; we all need healthy lungs now more than ever during the coronavirus pandemic. Do not let the air in your home threaten your family’s health. In Los Angeles County, over 500,000 nonsmoking adults and children are exposed to secondhand smoke1. When you are exposed to …
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Re-Energizing YOUR Brand During Uncertain Times
- Branding, Creative Design, Marketing, Media, Strategy
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Adobe, Brand Management, Branding, Business, Clients, Creative, Customers, Energize, Innovate, Los Angeles County, Marketing, Media, Pasadena Advertising Agency, Pasadena Marketing Agency, social media
- August 31, 2020
2020 has hit and hurt us all, but if we can find a silver lining here, it’s that this pandemic and uncertain economic times are teaching us resilience and innovation. The popular axiom “Necessity is the Mother of invention” never felt more true now. There’s also another popular axiom, “From chaos comes opportunity.” Both proved true in the past months, …
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City of Hope Staffer Stands Up to Secondhand Smoke At Home
- Big Tobacco, Secondhand Smoke, Strategy
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Campaigns, City of Hope, Community, Community Outreach, Duartesmokefree, Los Angeles County, marketing company pasadena, Pasadena Advertising Agency, Pasadena Marketing Agency, Public Health, Reducing Secondhandsmoke, Smokefree, The Agency Pasadena, Tobacco Control
- July 17, 2020
Learn how one Duarte resident is supporting our tobacco control campaign to better protect nonsmokers from harmful secondhand smoke exposure. Standing up to clear the air and make a difference Progress in reducing secondhand smoke exposure among nonsmokers has stalled since 2011, according to the Centers for Disease Control and Prevention, 58 million Americans are still exposed to secondhand smoke …
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How Vaping Marketers Target Youth
- Big Tobacco, Marketing, Secondhand Smoke, Strategy
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Advocacy, Campaigns, Community, Los Angeles County, Public Health, Smokefree, Tobacco Control
- July 13, 2020
Big Tobacco has a long history of marketing its products to youth, and now with the popularity of e-cigarettes and vaping, little has changed. All of this means we have our work cut out for us even as we make strides in building our youth coalition in the fight against secondhand smoke exposure and improving tobacco control measures. Sadly, the …
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Tobacco Control – Pushing a City Towards Cleaner Air
- Big Tobacco, Secondhand Smoke, Strategy
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Advocacy, Campaigns, Community, Community Outreach, Duartesmokefree, Los Angeles County, Public Health, Reducing Secondhandsmoke, Smokefree, Tobacco Control
- July 7, 2020
Discover How This Grandmother Doesn’t Want to See Big Tobacco Hurt Future Generations Fighting to Make Sure Everyone Breathes Clean Air Longtime Duarte resident Jacqueline Hasty remembers spending her childhood buying cigarettes for her parents, carrying a note to the store that her mother gave her that simply read “Please sell my daughter cigarettes.” Now 64 and a grandmother, Jacqueline …
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COVID-19 Changed a Project, But That Turned Out To Be An Opportunity
- Creative Design, Marketing, Strategy
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Campaigns, Community, Community Outreach, COVID19, Creative Design, effectivemarketing, Fountain Valley, Marketing, Media, Orange County, shelterinplace, Small Business, Web Development
- June 10, 2020
A small business directory for Fountain Valley became a one-stop-shop resource for employers trying to find their way through COVID-19 Background Fountain Valley’s Assistant City Manager takes elevating local businesses, so they thrive, generate revenue, and serve their customers. The Experience Fountain Valley, an economic development website, was developed to promote all business activities, land opportunities and serve a complete …
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Tobacco Control – How Shelter-In-Place Actually Boosted Community Engagement
- Marketing, Secondhand Smoke
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Campaigns, Community, Community Outreach, COVID19, Creative Design, Duarte, Duartesmokefree, effectivemarketing, HealthyLiving, La Puente, LaPuentesmokefree, Los Angeles County, Marketing, Media, Meetings, partnerships, Public Health, shelterinplace, Smokefree, Tobacco Control, Zoom Meetings
- June 5, 2020
Secondhand smoke is an ongoing public health challenge that puts everyone at risk, and while Los Angeles has worked to curb exposure in the workplace and public spaces, residents living in multi-unit housing, many of them low-income or in disadvantaged communities, still face risks. That’s where Allegra Consulting came in. Since March 2019, Allegra Consulting has conducted grassroots outreach efforts …
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Minority Voices Matter: Speak Up, Engage and Change Your Community
Do you know what’s going on in your community right now? Any idea who your local government officials are, and what their current initiatives are for the growth of your neighborhood? There’s a known disparity in the amount of talk, talk, talk that we indulge in on a regular basis, whether that be rants online about the lack of love …
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Big Tobacco Targeting Minority Communities
- Big Tobacco, Branding, Creative Design, Marketing, Media, Secondhand Smoke, Strategy, Television
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Advertising, Big Tobacco, Campaigns, Marketing, Minority Communities, Secondhand Smoke, Strategy
- August 22, 2019
Over the past several decades, tobacco companies have strategically marketed tobacco products to appeal to minority and low-income communities. These companies use targeted advertising techniques, such as Tobacco the brands “Rio” and “Dorado” that heavily advertise to the Hispanic-American community (CDC). Specifically, the industry markets menthol cigarettes to African-American community, who overwhelming favors this type of cigarette. They target the …
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Strength In Numbers + Coalition Building
- Marketing, Strategy
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Coalition Building, Community, Community Meetings, crisis plan, engagement, influencer, Marketing, Media, Strategy
- August 14, 2019
Allegra Consulting has participated in many different Los Angeles County community outreach educational programs. One major tool we have learned from these past experiences is that it is vital for communities to ban together in order to reach a common goal. Whether it’s a community celebration, a fundraiser, or even getting speed bumps put on your streets! If you are …
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