Nielsen Allegra consulting

Client: Allegra Consulting

Focus: Nielsen + how Allegra utilizes it to better understand how target audience’s consumes media

“The science behind what’s next,” is Nielsen’s motto; it’s the first thing you see when you visit their website. While this is just another marketing tactic to entice and get potential businesses questioning their current knowledge of knowing what their consumers want, it’s a true and tested statement behind what Nielsen can really do for your business. But better than that, it piggybacks on what Allegra Consulting includes in delivering first-class branding and marketing programs.

Have you have ever guessed what your consumers wanted without proper analysis to back up your new marketing campaign, and end up not seeing the results you desired? Understandable! Luckily, Allegra Consulting prides itself on using the most up-to-date technology to make the most out of your marketing budget. “Where Brands Evolve” is our mantra, and invigorating brands is our mission.


Nielsen is a prominent program that we use in order to help you KNOW what your consumers want, instead of guessing blindly with little ROI success. We use it on a regular basis, because it caters to media companies, agencies, advertisers, FMCH manufacturers and retailers alike. Utilizing their three categories for effective reach, Allegra excels in capturing whose attention you are trying to lock in, and keeping them interested in what you have to offer.

For example, the best start to creating a great marketing campaign is to first understand your audience. Meaning, who they are, what they like and how they interact with content on a daily basis. Nielsen’s total audience category can be perfect for your business to put together a specific strategy on how to reach the right consumers at the right time. We use this approach so that you can get the most out of what you trust us with…your business’ success.

Additionally, Nielsen’s marketing cloud allows us to pinpoint audience data and use their fully integrated platform to manage planning and analyzing with their built-in Artificial Intelligence technology. Basically, we have the key to tapping into a side of technology that isn’t easily attainable or widely utilized across all platforms, and essentially, that is why our clients trust us fully with their business.

Lastly, specific to FMCG manufacturers and retailers, the third avenue Allegra Consulting navigates through is Nielsen’s connected system, with which we are able to sync your entire business to align various resources around specified data and technology for the highest optimization. And as this platform learns from everything that is synced, it’s becomes even more helpful as it eventually predicts best practices, working with us to give real-time analytics for immediate use.

This is the kind of help you need, and Allegra utilizes these platforms specific to your business in order to effectively go above and beyond expectations to develop THE marketing strategy and execution that you need. We aren’t an Addy, Webby and MarCom award winning marketing firm for nothing! As you contemplate what your business truly needs in a consulting firm, we hope we are at the top of your list to contact as we celebrate 20 years in business!