Big Tobacco Targeting Minority Communities

Over the past several decades, tobacco companies have strategically marketed tobacco products to appeal to minority and low-income communities. These companies use targeted advertising techniques, such as Tobacco the brands “Rio” and “Dorado” that heavily advertise to the Hispanic-American community (CDC). Specifically, the industry markets menthol cigarettes to African-American community, who overwhelming favors this type of cigarette. They target the …

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Strength In Numbers + Coalition Building

Allegra Consulting has participated in many different Los Angeles County community outreach educational programs. One major tool we have learned from these past experiences is that it is vital for communities to ban together in order to reach a common goal. Whether it’s a community celebration, a fundraiser, or even getting speed bumps put on your streets! If you are …

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Secondhand Smoke Exposure: The Real Harm and What You Should Be Doing To Fix It

Los Angeles County Residents are facing an ongoing and serious health issue that some may not even realize is happening. Over the last few years California has made big strides towards eliminating this health issue in the workplace and public areas but the many Californians who live in multi-unit housing are still facing this real problem. ExEposure to secondhand smoke …

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SoCal’s Golden Opportunity Regional Pop-up Environment Wins a 2018 Los Angeles Addy Award

Allegra Consulting (Allegra) is proud to be the recipient of a 2018 Los Angeles American Advertising Award (Addy)– The Addy’s are a part of the world’s largest advertising contest and considered a prestigious achievement in the advertising industry. The Allegra Team was hired by the San Gabriel Valley Economic Partnership and worked closely with a committee of city leaders and …

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USA Data + how Allegra’s usage keeps ahead of the curve with your business in mind

  Let’s talk email marketing. With each year, a new program is created or revised, all claiming to be the most up-to-date and of course, best for your specific company, because that is what companies do. They market themselves as not only the best, but the best for you specifically, generally no matter your brand. While this is a successful …

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