Big Tobacco Targeting Minority Communities

Over the past several decades, tobacco companies have strategically marketed tobacco products to appeal to minority and low-income communities. These companies use targeted advertising techniques, such as Tobacco the brands “Rio” and “Dorado” that heavily advertise to the Hispanic-American community (CDC). Specifically, the industry markets menthol cigarettes to African-American community, who overwhelming favors this type of cigarette. They target the …

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Strength In Numbers + Coalition Building

Allegra Consulting has participated in many different Los Angeles County community outreach educational programs. One major tool we have learned from these past experiences is that it is vital for communities to ban together in order to reach a common goal. Whether it’s a community celebration, a fundraiser, or even getting speed bumps put on your streets! If you are …

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Allegra Consulting Claims Gold Hermes Award in 2019 Competition

The Association of Marketing and Communication Professionals (AMCP) has awarded Allegra Consulting with a gold Hermes award for their work on the County of Los Angeles Community Development Commission SMART Funding Direct Mail Campaign. The Hermes Creative Awards is an international creative competition for professionals involved in the concept, writing, and design of traditional media as well as emerging technologies. …

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These Are the 2019 Social Media Trends You Need to Know About

Digital marketing in 2019 is very different than digital marketing even 5 years ago. Specifically, social media has transformed the way companies market themselves completely. Consumers have spoken and they want authenticity, engagement and relatable content. And this year, the main trends are ones that are being built up depending on your industry and target audience.  Utilize “Story” Features This may …

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SoCal’s Golden Opportunity Regional Pop-up Environment Wins a 2018 Los Angeles Addy Award

Allegra Consulting (Allegra) is proud to be the recipient of a 2018 Los Angeles American Advertising Award (Addy)– The Addy’s are a part of the world’s largest advertising contest and considered a prestigious achievement in the advertising industry. The Allegra Team was hired by the San Gabriel Valley Economic Partnership and worked closely with a committee of city leaders and …

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USA Data + how Allegra’s usage keeps ahead of the curve with your business in mind

  Let’s talk email marketing. With each year, a new program is created or revised, all claiming to be the most up-to-date and of course, best for your specific company, because that is what companies do. They market themselves as not only the best, but the best for you specifically, generally no matter your brand. While this is a successful …

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Standing Out From the Crowd – Brand Positioning

Your brand is not one single concept. Rather, every brand deals with a wide range of priorities, from conveying personality and purpose, to the brand’s historical position in the industry landscape. The many intersections within a brand can easily become overwhelming, and the consumer relationship to the brand difficult to articulate. What is a brand relationship, really? A Brand Relationship …

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