Minority Voices Matter: Speak Up, Engage and Change Your Community

Do you know what’s going on in your community right now? Any idea who your local government officials are, and what their current initiatives are for the growth of your neighborhood? There’s a known disparity in the amount of talk, talk, talk that we indulge in on a regular basis, whether that be rants online about the lack of love …

View Post

Strength In Numbers + Coalition Building

Allegra Consulting has participated in many different Los Angeles County community outreach educational programs. One major tool we have learned from these past experiences is that it is vital for communities to ban together in order to reach a common goal. Whether it’s a community celebration, a fundraiser, or even getting speed bumps put on your streets! If you are …

View Post

Building Community Through Listening & Branding

An ongoing endeavor, the act of building and maintaining your community can at times seem like an overwhelming task. However, it is a necessity for continued growth not only for economic development, but also growth in community relationship. The more your community trusts your judgment and ability to make a difference, the greater your chances of a unified front and …

View Post

Standing Out From the Crowd – Brand Positioning

Your brand is not one single concept. Rather, every brand deals with a wide range of priorities, from conveying personality and purpose, to the brand’s historical position in the industry landscape. The many intersections within a brand can easily become overwhelming, and the consumer relationship to the brand difficult to articulate. What is a brand relationship, really? A Brand Relationship …

View Post