Building Community Through Listening & Branding

An ongoing endeavor, the act of building and maintaining your community can at times seem like an overwhelming task. However, it is a necessity for continued growth not only for economic development, but also growth in community relationship. The more your community trusts your judgment and ability to make a difference, the greater your chances of a unified front and …

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Standing Out From the Crowd – Brand Positioning

Your brand is not one single concept. Rather, every brand deals with a wide range of priorities, from conveying personality and purpose, to the brand’s historical position in the industry landscape. The many intersections within a brand can easily become overwhelming, and the consumer relationship to the brand difficult to articulate. What is a brand relationship, really? A Brand Relationship …

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