Re-Energizing YOUR Brand During Uncertain Times

2020 has hit and hurt us all, but if we can find a silver lining here, it’s that this pandemic and uncertain economic times are teaching us resilience and innovation. The popular axiom “Necessity is the Mother of invention” never felt more true now. There’s also another popular axiom, “From chaos comes opportunity.” Both proved true in the past months, …

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Building Community Through Listening & Branding

An ongoing endeavor, the act of building and maintaining your community can at times seem like an overwhelming task. However, it is a necessity for continued growth not only for economic development, but also growth in community relationship. The more your community trusts your judgment and ability to make a difference, the greater your chances of a unified front and …

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Standing Out From the Crowd – Brand Positioning

Your brand is not one single concept. Rather, every brand deals with a wide range of priorities, from conveying personality and purpose, to the brand’s historical position in the industry landscape. The many intersections within a brand can easily become overwhelming, and the consumer relationship to the brand difficult to articulate. What is a brand relationship, really? A Brand Relationship …

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