Communication, Strategy, Visual Design

City of Chino, CA

Client: City of Chino, CA

Primary Objective: Economic Development Branding Stakeholder Research and Creative Design

Allegra was retained by the City of Chino to develop a brand identity, key messaging and marketing program to assist with telling the Chino story to new investors, site selectors, businesses and the community at large.  Our team conducted qualitative research to gain a better understanding of the many attributes of Chino.   Our team worked closely with the Community Development Manager, Economic Development Manager, Public Information Officer and the City Manager and in turn, City Leadership.   Our main objective was to develop a complete, cohesive branding program across multiple platforms while preparing Chino for the ICSC convention.  Our deliverables include the following:

  • Research and Foundation
  • Key Messaging
  • Chino Story
  • Community Brochure
  • Retail and Shopping Brochure
  • Custom Designed Chino Map with Icons
  • Branded Trade Show Exhibit Environment
  • 2016 State of the City Messaging and Collateral Materials
  • Management of Printing and Production

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