Suzanne Madison

CEO

Overall Project Management and Client Relations

“Effective campaign implementation requires an unflinching, unrelenting, unapologetic attention to detail because details are what matter in the real world, and the real world is where brands live or die.”

 Suzanne Madison is celebrating two decades of success as an award-winning business owner, strategic planner, and communication design developer for local and national governments and their communities, as well as for private sector businesses.

As founder of Allegra Consulting, Suzanne leads all areas of the marketing process from strategic planning to brand management, platform development to messaging implementation. Suzanne’s primary role is to ensure that strategy, creativity, and accountability culminate as the basis of every campaign produced by her highly respected, multi-ethnic, multi-generational team.

Before launching Allegra Consulting in 1997, Suzanne worked as Vice President of Sales and Marketing for Richmond American Homes in Southern Nevada. As a native of the Bay Area, Suzanne was chosen to pilot the marketing and Northern California sales division of Morrison Homes where she transformed the company’s brand identity and corporate culture into one of the leading home developers on the West Coast.

  • 20 years of immersive experience in target messaging.
  • Executive-level market research and brand architecture.
  • Media strategist in mass media marketing
  • Ability to establish common ground and community.
  • Proactive, accountable, detailed, and deadline-driven.
  • Fluent in Cision/PR Web, ESRI, Databox, and Hootsuite.
  • B.A., MBA – Pacific Union College/UC Berkeley, CA