Nitpicking at Big Information

At Allegra Consulting, (Where Brands Evolve), we know how important it is to have the perfect marketing plan that’s going to reach the people you need to reach without overwhelming them with information overload. We can help you pick through that big information and find the message you want to drive and the people you want to drive it to. …

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Building Community Through Listening & Branding

An ongoing endeavor, the act of building and maintaining your community can at times seem like an overwhelming task. However, it is a necessity for continued growth not only for economic development, but also growth in community relationship. The more your community trusts your judgment and ability to make a difference, the greater your chances of a unified front and …

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Standing Out From the Crowd – Brand Positioning

Your brand is not one single concept. Rather, every brand deals with a wide range of priorities, from conveying personality and purpose, to the brand’s historical position in the industry landscape. The many intersections within a brand can easily become overwhelming, and the consumer relationship to the brand difficult to articulate. What is a brand relationship, really? A Brand Relationship …

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