Strength In Numbers + Coalition Building

Allegra Consulting has participated in many different Los Angeles County community outreach educational programs. One major tool we have learned from these past experiences is that it is vital for communities to ban together in order to reach a common goal. Whether it’s a community celebration, a fundraiser, or even getting speed bumps put on your streets! If you are …

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Secondhand Smoke Exposure: The Real Harm and What You Should Be Doing To Fix It

Los Angeles County Residents are facing an ongoing and serious health issue that some may not even realize is happening. Over the last few years California has made big strides towards eliminating this health issue in the workplace and public areas but the many Californians who live in multi-unit housing are still facing this real problem. ExEposure to secondhand smoke …

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Allegra Consulting Claims Gold Hermes Award in 2019 Competition

The Association of Marketing and Communication Professionals (AMCP) has awarded Allegra Consulting with a gold Hermes award for their work on the County of Los Angeles Community Development Commission SMART Funding Direct Mail Campaign. The Hermes Creative Awards is an international creative competition for professionals involved in the concept, writing, and design of traditional media as well as emerging technologies. …

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These Are the 2019 Social Media Trends You Need to Know About

Digital marketing in 2019 is very different than digital marketing even 5 years ago. Specifically, social media has transformed the way companies market themselves completely. Consumers have spoken and they want authenticity, engagement and relatable content. And this year, the main trends are ones that are being built up depending on your industry and target audience.  Utilize “Story” Features This may …

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Communication Plans and Strategies for 2019

Every new year, we receive a brand new chance to make it our best. This is true for both our personal and professional lives, and as times change, so does the art of communication. With advances in technology and new generations easing their way into your key demographic, it’s so important to stay not only up-to-date, but ahead of the …

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Using GIS Technology and Mapping to Reach Customers and New Markets

Allegra is excited to now have a GIS mapping tool in our arsenal of marketing tactics! A geographic information system (GIS) lets us visualize, question, analyze, and interpret data to better understand relationships, patterns, and trends.  Our firm relies on the use of ESRI.com an online GIS platform for better decision making about locations and target markets.   ESRI allows our …

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SoCal’s Golden Opportunity Regional Pop-up Environment Wins a 2018 Los Angeles Addy Award

Allegra Consulting (Allegra) is proud to be the recipient of a 2018 Los Angeles American Advertising Award (Addy)– The Addy’s are a part of the world’s largest advertising contest and considered a prestigious achievement in the advertising industry. The Allegra Team was hired by the San Gabriel Valley Economic Partnership and worked closely with a committee of city leaders and …

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USA Data + how Allegra’s usage keeps ahead of the curve with your business in mind

  Let’s talk email marketing. With each year, a new program is created or revised, all claiming to be the most up-to-date and of course, best for your specific company, because that is what companies do. They market themselves as not only the best, but the best for you specifically, generally no matter your brand. While this is a successful …

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Nielsen Allegra consulting

Client: Allegra Consulting Focus: Nielsen + how Allegra utilizes it to better understand how target audience’s consumes media “The science behind what’s next,” is Nielsen’s motto; it’s the first thing you see when you visit their website. While this is just another marketing tactic to entice and get potential businesses questioning their current knowledge of knowing what their consumers want, …

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Nitpicking at Big Information

At Allegra Consulting, (Where Brands Evolve), we know how important it is to have the perfect marketing plan that’s going to reach the people you need to reach without overwhelming them with information overload. We can help you pick through that big information and find the message you want to drive and the people you want to drive it to. …

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