Big Tobacco Targeting Minority Communities

Over the past several decades, tobacco companies have strategically marketed tobacco products to appeal to minority and low-income communities. These companies use targeted advertising techniques, such as Tobacco the brands “Rio” and “Dorado” that heavily advertise to the Hispanic-American community (CDC). Specifically, the industry markets menthol cigarettes to African-American community, who overwhelming favors this type of cigarette. They target the …

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Strength In Numbers + Coalition Building

Allegra Consulting has participated in many different Los Angeles County community outreach educational programs. One major tool we have learned from these past experiences is that it is vital for communities to ban together in order to reach a common goal. Whether it’s a community celebration, a fundraiser, or even getting speed bumps put on your streets! If you are …

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Secondhand Smoke Exposure: The Real Harm and What You Should Be Doing To Fix It

Los Angeles County Residents are facing an ongoing and serious health issue that some may not even realize is happening. Over the last few years California has made big strides towards eliminating this health issue in the workplace and public areas but the many Californians who live in multi-unit housing are still facing this real problem. ExEposure to secondhand smoke …

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Allegra Consulting Claims Gold Hermes Award in 2019 Competition

The Association of Marketing and Communication Professionals (AMCP) has awarded Allegra Consulting with a gold Hermes award for their work on the County of Los Angeles Community Development Commission SMART Funding Direct Mail Campaign. The Hermes Creative Awards is an international creative competition for professionals involved in the concept, writing, and design of traditional media as well as emerging technologies. …

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