Big Tobacco Targeting Minority Communities

Over the past several decades, tobacco companies have strategically marketed tobacco products to appeal to minority and low-income communities. These companies use targeted advertising techniques, such as Tobacco the brands “Rio” and “Dorado” that heavily advertise to the Hispanic-American community (CDC). Specifically, the industry markets menthol cigarettes to African-American community, who overwhelming favors this type of cigarette. They target the …

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Strength In Numbers + Coalition Building

Allegra Consulting has participated in many different Los Angeles County community outreach educational programs. One major tool we have learned from these past experiences is that it is vital for communities to ban together in order to reach a common goal. Whether it’s a community celebration, a fundraiser, or even getting speed bumps put on your streets! If you are …

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