USA Data + how Allegra’s usage keeps ahead of the curve with your business in mind

  Let’s talk email marketing. With each year, a new program is created or revised, all claiming to be the most up-to-date and of course, best for your specific company, because that is what companies do. They market themselves as not only the best, but the best for you specifically, generally no matter your brand. While this is a successful …

View Post

Nielsen Allegra consulting

Client: Allegra Consulting Focus: Nielsen + how Allegra utilizes it to better understand how target audience’s consumes media “The science behind what’s next,” is Nielsen’s motto; it’s the first thing you see when you visit their website. While this is just another marketing tactic to entice and get potential businesses questioning their current knowledge of knowing what their consumers want, …

View Post

Nitpicking at Big Information

At Allegra Consulting, (Where Brands Evolve), we know how important it is to have the perfect marketing plan that’s going to reach the people you need to reach without overwhelming them with information overload. We can help you pick through that big information and find the message you want to drive and the people you want to drive it to. …

View Post

Building Community Through Listening & Branding

An ongoing endeavor, the act of building and maintaining your community can at times seem like an overwhelming task. However, it is a necessity for continued growth not only for economic development, but also growth in community relationship. The more your community trusts your judgment and ability to make a difference, the greater your chances of a unified front and …

View Post

Standing Out From the Crowd – Brand Positioning

Your brand is not one single concept. Rather, every brand deals with a wide range of priorities, from conveying personality and purpose, to the brand’s historical position in the industry landscape. The many intersections within a brand can easily become overwhelming, and the consumer relationship to the brand difficult to articulate. What is a brand relationship, really? A Brand Relationship …

View Post