Where Brands Evolve is a blog inspired by the work of the award-winning Pasadena marketing firm, Allegra Consulting, Inc.
At Allegra, we’re passionate about delivering world-class brand evolution. But what exactly does brand evolution mean? Let’s take a peek under the hood at the process here at Allegra: Where Brands Evolve.
First, we work with our clients to identify long-term strategies for a sustainable brand advantage. Our goal is to provide enduring value through bold, memorable and appropriate brand identity programs. This includes conducting brand research on architecture, creative alignment, brand touch points, and how to inspire action. We then blend our cutting-edge creative design and brand know-how to communicate an organization’s core persona, giving brands the edge they need.
Second, we keep an eye on what’s new and innovative, and what brand elements stand the test of time. Times change, people change, and the identities of some organizations change right along with them. Some organizations simply need a refresh to bring their contemporary brand in alignment with their solid reputation. Some organizations might need to integrate new strategies to re-focus, re-energize, and re-position their brand.
Whatever the situation, Allegra Consulting is where evolution happens.